DIY MBA Reading List

  • Entrepreneurship
  • marketing
  • sales

Running Lean - Ash Maurya

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

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The Lean Startup  - Eric Reiss

Eric Reis talks about why most startups fail -- and how many of these failures are avoidable. A reader friendly and entertaining read, Eric provides a framework to work within the chaos of entrepreneurship. I wrote a summary on this book where I highlighted my key-take away's and discuss Eric's methodology​

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Rework - Jason Fried & David Hansson

Rework shows you a better, faster, easier way to succeed in business. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition.

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E-Myth Revisited - Michael Gerber

The title refers to the author’s belief that business owners–typically brimming with good but distracting ideas–make poor entrepreneurs. The “E” in E-Myth is for Entrepreneur. Gerber takes time to explain how most business owners fall into a trap that they set for themselves. The way out of the constant “doing it, doing it, doing it”, is to learn true Entrepreneurship and work on your business rather than working in your business.

Click here for the Book Summary​!

E-Myth Revisited Book Summary

Zero  to One  - Peter Thiel

Peter Thiel shows how we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.

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The Four Steps to Epiphany - Steven Blank

The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture.

Ready Fire Aim - Michael Masterson

Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, self-made multimillionaire and bestselling author Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth.

Will It Fly - Pat Flyn

I follow Pat's blog and his podcasts, so I was expecting a good experience when I picked this one up. But wow - was I blown away! Pat has a refreshing & approachable take on how to go about building a product with the correct mindset. The anectodes he uses throughout the book had me smiling fondly as I flipped page after page. An entertaining , educational & motivational read packaged with practical steps to launch your own product!

MBA BOOKS - Will It Fly

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